You're Invited · Founding Café Program

Pour the future of
coffee syrup first.

CLEAN is the first organic, functional coffee syrup built for the modern café — real cane & honey bases, no corn syrup, no artificial flavors. We're hand-selecting 50 founding cafés to launch with us.

30% off your first wholesale order
Founding cafés claimed19 / 50 · 31 spots left

No commitment to apply · 3-bottle wholesale minimum · Ships nationwide. Limited to the first 50 cafés.

CLEAN Honestly Vanilla organic coffee syrup bottle
30%
Founding offer

95% of coffee syrup
is flavored sugar.

A $10 billion category.
Barely changed in 40 years.

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Artificial Flavor. Corn Syrup. Fillers. Empty Sweetness.

This is what's hiding in your café's syrup bottle.

We accepted that for forty years.

Why?

Nobody had a real answer.

We created something different.

CLEAN is the first coffee syrup designed for modern consumers. Organic bases. Real flavor. Functional options. The next generation of sweetness.

Get Samples → See the Lineup
The Classics

The café staples,
finally done right.

The flavors your menu already runs on, rebuilt on 100% organic cane or 100% organic honey, with real flavor and nothing to hide. Made by baristas, for baristas.

A New Category

Functional Sweetness™

Not flavor variants. A category that doesn't exist anywhere else. Organic honey and real botanicals, engineered into syrups your competitors literally cannot pour. This is the moat.

On The Menu

Drinks that sell themselves.

Drag to explore →
Café Economics

One bottle.
Pure margin.

Café owners don't buy ingredients. They buy revenue. Here's the math your menu has been missing.

0
drinks per bottle
One shelf spot. Pour after pour.
¢
pennies more per drink
Versus the syrup you pour today.
$1–2
added menu price
"Organic" & "functional" justify it instantly.
0
higher average ticket
Functional drinks lift the whole order.
Pennies of cost become dollars of margin. Run the numbers →
Read The Label

Not even the
same category.

Leading Vanilla Syrup Typical Label
Ingredients
High Fructose Corn Syrup, Water, Sugar, Natural and Artificial Flavors, Propylene Glycol, Sodium Benzoate (Preservative), Potassium Sorbate, Caramel Color, Citric Acid.
9 ingredients4 you can't pronounce
CLEAN Honestly Vanilla CLEAN
Ingredients
Organic Cane SyrupReal Vanilla ExtractFiltered WaterHimalayan Pink SaltCitric Acid
5 ingredientsall of them real

Same shelf. Same price tier. A completely different product.

How CLEAN Compares

Cleaner — and a whole
category ahead.

Conventional Premium Organic CLEAN
Organic cane or honey base✗✗✓✓
No high-fructose corn syrup✗Often✓✓
No artificial flavors✗Varies✓✓
No chemical preservatives✗VariesOften✓
Functional options (shilajit, mushroom, turmeric)✗✗✗✓
Short, recognizable label✗Varies✓✓
Built for café wholesale✓✓✓✓
Menu differentiationLowLowModerateVery high

Category comparison of typical coffee-syrup types. CLEAN is the only one that pairs a clean organic base with functional options — and is built for café wholesale.

Already Pouring

Live on real menus.

Apothecary CafeSpecialty · Portland
Golden Milk Latte FunctionalCLEAN Golden Milk · oat milk$7.5
Vanilla CortadoCLEAN Honestly Vanilla · organic$5.5
Mushroom Mocha FunctionalCLEAN Adaptogenic Mushroom · double shot$8.0
Shilajit Cold Brew FunctionalCLEAN Shilajit · 16oz$7.0
Hazelnut MatchaCLEAN Honestly Hazelnut · ceremonial$6.5
0
cafés on the early-access waitlist
Growing every week across the country.
0
sample requests fulfilled
From specialty shops, wellness cafés & juice bars.
3
bottle minimum to go live
The whole commitment to upgrade a menu.
The future of sweetness
is here.
Become a Founding Café.
First 50 cafés get 30% off — wholesale from just 3 bottles.
Claim Your Founding Spot → Request Samples
Sweetness With Substance™
Request Samples

Taste it first.

Tell us about your café and we'll send samples your way. No commitment — just real ingredients to pour and judge for yourself.

3-bottle wholesale minimum to go live. We'll follow up within two business days.

Get Samples →